Category Archives: In The Press

01/10 WILDBAR improves mood & concentration – YOGA magazine

Not just a snack. WILDBAR is an organic, raw, superfood bar that contains an unusual blue-green algae called Aphanizomenon flos-aquae (AFA). Although it may not sound like the tastiest of treats, AFA is super-rich in phenylethylamine, as is one of the other ingredients, raw cocoa. Phenylethylamine is a neuroamine we produce in the nervous system […]

12/09 vitalCALM improves motivation, Sainsbury’s magazine

THE PROBLEM: “I struggle to get myself motivated.” “Try Phenylethylamine (PEA). It’s a mouthful to say but PEA is the substance that gives chocolate its feel-good effects” says Dr Cass. “It also helps the body make dopamine, the neurotransmitter that governs action and gives us our ‘get up and go’”. vitalCALM is a supplement made […]