About Us

Our mission: to provide safe, effective products that support the healing instinct which we all possess

“Simply Vital” is synonymous with whole health, a state that is more than the mere absence of disease, rather it is a feeling of vitality with a zest for life! This is our natural, intended state that occurs when body, mind and emotions are fully functioning and fully integrated with one another. In this state we can access our true nature and fulfil our potential as human beings! 

If one or more of these is compromised then the healing, organising power of our life force is blocked, leaving us susceptible to illness and depression. The company is founded on this philosophy and the promotion of whole health, by raising this awareness, is our mission.  Simply Vital is about energy!

A brief history of health

At the turn of the 19th century here in the West food was scarce and life expectancy was around 45 years due mainly to high mortality from infectious diseases. As the decades passed and food and in particular protein (which fuels the immune system) became more readily available, life expectancy steadily rose during the first half of the 20th century.

During WWII food was rationed yet records show that people were fitter, slimmer and healthier during this period. After WWII the NHS was founded to ensure that people did not have to suffer financially if they became ill and the vision was that preventative medicine which included nutritional supplementation would create a healthier population and reduce the need for medical care. However over the next few decades, farming was mechanised, fertilisers and pesticides were developed and the resultant increase in food production spurred the food processing industry so that by the 1980s we were able to eat what we wanted when we wanted it. As a result 65% of adults in the UK are now overweight or obese.  It’s interesting to note that recent government studies have found that a similar percentage of people entering hospital today are clinically malnourished!

The pharmaceutical industry also expanded during this time and many life saving drugs were developed. The expectation that “magic bullets” would be found for all our ills was quickly generated. But as the discoveries of the 70s and 80s gave way to empty development pipelines and expiring patents in the 90s, the industry became desperate for new sources of revenue. That new source of revenue is finding new uses for old drugs and of course vaccines.

This once ethical industry has transformed into one that places profits above all else and the delivery of said profits is reliant on collusion with the medical profession.

People have come to expect a quick fix and pressured GPs deliver it. With few other tools at their disposal, doctors are medicating a steadily increasing proportion of the population, exactly what the pharmaceutical industry requires for its survival!

Our Founder

Janice Wilson

When Janice Wilson decided to start her own venture she revisited the world of naturopathy, a subject she had first discovered as a teenager. She researched how naturopathic doctors in the past healed their patients with clean air, clean water and nutritious food. She explored how the development and nurturing of the nervous system affects our health later on in life and she put it all together to create Simply Vital.

The naturopathic approach has nutrition at its centre reflecting what Hippocrates said 2,500 years ago: “Let food be your medicine and medicine be your food.” This wisdom is ignored by the current medical establishment which promotes the belief that chronic illness is inevitable as we age and that drugs are the answer to all our ills!

Also dismissed as unimportant are our thoughts and feelings which together form our attitude, our approach to life. Yet research shows the dramatic effect these have on health outcomes:


The fact that we are overfed yet undernourished, that our mind creates our health for good or ill and that these revelations, which confirm traditional wisdom, are lost on the medical establishment of today, confirm that we need a completely new approach and system for healthcare!